best wine affiliate programs

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17 Best Wine Affiliate Programs in 2024

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Real money can be made as a wine blogger with some of the best wine affiliate programs. Thanks to all wine enthusiasts, over the last 16 years, the global wine industry has grown by 46%, with over 1.1 billion gallons of Wine consumed.

Wine affiliate programs are a great way for wine retailers and brands to reach a wider audience and generate more sales in the wine niche. They are also an excellent way for publishers to earn money from their website or blog.

In this article, we’ll look at some of the best wine affiliate programs available. We’ll compare their commission rates, cookie lengths, and products or services.

How wine affiliate programs work

When a publisher joins a wine affiliate program, they will be given a unique affiliate link. This link will track any traffic or sales of wine products generated from the publisher’s website or blog.

If a visitor clicks on the publisher’s affiliate link and purchases from the merchant’s website, the publisher will earn a commission on the sale. The commission rate is typically a percentage of the sale price but can also be a flat fee.

If you’re a wine enthusiast, affiliate marketer, or in the wine industry, keep reading to learn more about the best wine affiliate programs:

17 Best wine affiliate programs

Firstleaf Affiliate Program

First leaf affiliate program

Firstleaf is a wine subscription service that sends members a box of curated wines every month. They offer a wide variety of wines from different regions around the world, and they also have a team of wine experts who help select the wines sent to each member.

URL: Firstleaf Affiliate program

Network/Software: CJ Affiliate Program

Commission: Firstleaf’s affiliate program offers $25 for every new member that signs up through your link.

Cookie: 14 Days

WSJ Wine (Wall Street Journal) Affiliate Program

WSJ wine affiliate program

WSJ Wine is a wine retailer run by The Wall Street Journal. They offer a wide variety of wines from different regions around the world but specialize in small estates. Of the 40,000 wines tasted, the WSJ wine’s expert team chooses less than 2% to share with its customers. They focus on the best of the best!

URL: WSJ Wine affiliate program

Network/Software: Rakuten Advertising

Commission: $20 commission for a Discovery Club member and a 5% commission for non-club.

Cookie: 7 Days

Winc Affiliate Program

Winc affiliate program

Winc is a wine subscription service that hand picks, crafts, and delivers members a monthly box of curated wines. They offer wine enthusiasts a wide variety of great wines from different regions around the world, and they also have a team of wine experts who help to select the wines. They curate four bottles of Wine to their customer’s preferences with a one-minute quiz that consists of five questions.

Cellars Wine Club affiliate program

Cellar wine club affiliate program

Cellar Wine Club is a small, family-owned, operated online wine business in Washington States Wine Country. With over 20 years of experience in the wine industry, Cellars Wine Club has shipped over $3.8M bottles. They offer several ways for wine lovers to enjoy their handcrafted local, domestic, and international Wine: monthly wine club subscriptions, wine gifts, or just a bottle of Wine.

Cellars Wine Club offers six-monthly, bi-monthly, and quarterly wine clubs. The average sale is $192 with a $28.80 commission. Commissions are paid daily, a huge bonus, and special promotions and incentive programs are offered.

Bright Cellars

bright cellars affiliate program

Bright Cellars matches people to a wine they love and believes everyone can be “wine people.” Customers can join the Bright Cellars wine club by taking the quiz or shopping bundles curated by the team. They pay competitive commissions with their affiliate program.

Vinebox Affiliate Program

vinebox affiliate program

Every month Vinebox launches a single limited-edition tasting experience. They offer a box of the month that includes six wines, sommelier-led virtual tasting videos, tasting notes, and a pairing guide with a monthly subscription for $63.20. Alternatively, you can purchase the box of the month as a single purchase for $79.

California Wine Club affiliate program

California wine club affiliate program

The California Wine Club has been working with small artisan wineries since 1990. They offer wine lovers award-winning handcrafted wines. With five club levels, they offer all wine collectors something for every taste and budget. With their generous commission structure, they aspire to be the highest-converting wine club affiliate program anywhere.

Wired For Wine affiliate program

wired for wine affiliate program

Wired for Wine offers both fine and rare wines. They have a large selection of wines and specialize in wines from many different regions. Wired for Wine sells other alcoholic beverages such as champagne and sake. They offer an entire section on their website dedicated to gift ideas for him or her and gift card purchases. They offer a wine club that delivers 12 wines every three months. Customers can choose between the red, white, and mixed packs, priced at $169.97 ($188.86).

Plonk Wine Club affiliate program

Plonk wine club affiliate program

Plonk Wine Club is an organic wine company that curates rare wines and delivers them to your door. You can choose from several wine clubs; red, white, or a mix of wines. The affiliate program’s average sale is $207.50, with an average commission of $40.33.

Organic Wine Company affiliate program

organic wine company affiliate program

The Organic Wine Company started 40 years ago and is a family company based in San Francisco. All of their wines are organic, vegan, gluten, and GMO-free. All of their wines are made with organically grown grapes.

The wine club memberships range from $125 to $250, and the natural Wine is delivered four times a year in February, May, August, and November. Affiliate commissions are paid monthly when you’ve earned a minimum of $50 with the affiliate program.

WineOnSale affiliate program

wine on sale affiliate program

WineOnSale is an online wine marketplace that sells a diverse range of wines from $7.95 to $200. They offer curated wine cases that start at $59.95 and go up to $179.95. If a customer is looking for unique gifts, WineOnSale offers wine gifts, gift wrapping, and a gift message. The average order size is $185, which makes this wine affiliate program worthwhile. 

Etching Expressions affiliate program

Etching Expressions affiliate program

Etching Expressions creates personalized wine bottles for special occasions, events, and corporate branding. They sell design-your-own bottles that the consumer could easily add to gift baskets. They are an online retailer of custom champagne, olive oil, non-alcoholic beverages, beer, and wine accessories. The average order size is $85. affiliate program affiliate program is an online wine retailer offering the world’s largest selection of Wine. They created the online store to revolutionize how consumers discover, buy and enjoy Wine. They have a wine club called Picked, where customers complete a quiz, and a sommelier matches you with wines based on your preferences and palate.

  • URL: affiliate program
  • Network/Software: Rakuten Advertising
  • Commission: 3% base commission | 5% when customer Status is on the list
  • Cookie: 30 days

Maker Wine affiliate program

maker wine affiliate program

Maker Wine works with independent winemakers to can it so you can drink it anywhere. This wine company is changing the reputation of canned Wine. They are bringing consumers a single-serve highly-rated wine made by small independent winemakers. Maker Wine has an average sale of $152.06 with an average affiliate commission of $22.81.

Starla Wines affiliate program

starla alcohol removed wine affiliate program

Starla Wines is a premium, fully fermented Wine with the alcohol removed. The Wine is created for wine enthusiasts who wish to savor the experience but get rid of the spirits. They offer a Red Blend, Sauvignon Blanc, and Sparkling Rosé. The average sale is $110, with an average commission of $27.50.

HALL Family Wines affiliate program

Hall wines affiliate program

Hall Wines is an online wine retailer and destination for wine tastings and tours when visiting St. Helena in Napa Valley, California. Wine enthusiasts can shop exclusive wines online and join Hall’s wine club. Membership will give you special pricing on wines, complimentary tastings, and tours with an invitation to special events at no cost to join.

Unrooted Wines affiliate program

unrooted wine affiliate program

Unrooted Wines is a wine club for wine lovers with an adventurous palate. Members get to explore a range of wines sourced from around the world. Small-batch reds, whites, oranges, carbonic & biodynamic wines are delivered to members monthly. Members can choose four bottles for $119 or eight bottles for $218. The average sale is $169.95 with a $25.49 average commission.

How to Choose the Right Affiliate Program

choose the right affiliate program

It’s essential to choose the right affiliate program. The wine retailer or wine club you promote should sell exquisite wines relevant to your target audience and your interests. You are more likely to succeed if you are excited about the wines you are promoting.

Consider the reputation of the wine brand or merchant. A well-respected brand is likely to result in more trust and sales.

When someone clicks on your affiliate link and purchases something, you get a portion of the selling price. Higher commission rates are generally better, but the average order value of the wines you’re promoting should also be considered. Examine your commission structure to ensure you’re well compensated for your efforts.

Another important aspect is the support and resources provided by the affiliate program in the wine niche. Do they offer marketing materials, training, or customer support?

Lastly, consider the relevance and appeal of the wine selection. Is it diverse enough, and will it align with your target audience and their interests?

Tips for promoting wine affiliate programs in 2024

Promoting wine affiliate programs

Choose the right wine affiliate programs

Many different wine affiliate programs are available, so it’s essential to choose the ones that are a good fit for your audience and offer high commission rates. If you haven’t already, start a blog the right way with this guide.

Create high-quality content

Your content will drive traffic to the wine affiliate programs you promote. Make sure your content is well-written, informative, and engaging. You can create blog posts, videos, infographics, or social media posts to promote many wine affiliate programs.

Use relevant keywords

When you’re creating content to promote wine affiliate programs, be sure to use relevant keywords. This will help your content rank higher in search results and attract more traffic. You can use a keyword research tool like Google Keyword Planner or Ahrefs to find relevant keywords.

Build an email list

An email list is a great way to stay in touch with your audience and promote wine affiliate programs. When you build an email list, you can send regular emails with new content, wine recommendations, and special offers.

Use social media

Social media is a great way to promote wine affiliate programs to a large audience. Share your content on social media, and use relevant hashtags to reach more people. You can also run social media ads to promote wine affiliate programs.

Partner with other influencers

Partnering with other influencers is a great way to reach a new audience and promote your content on wine affiliate programs. Look for influencers with a similar audience to yours who are passionate about Wine. You can collaborate on blog posts, videos, or social media posts to promote wine affiliate programs.

Track your results

It’s essential to track your results to see what’s working and what’s not. Use a tool like Google Analytics to track your website traffic, affiliate sales, and other metrics. This information will help you optimize your campaigns and make more money from wine affiliate programs.



The global wine industry has grown significantly over the past 16 years, making wine affiliate programs lucrative for bloggers and publishers to earn from promoting wine retailers and brands.

This article outlines the 17 top wine affiliate programs in 2024, each varying in commission rates, cookie lengths, and wine type. Choosing relevant wine affiliate programs that resonate with your audience is essential.

You want to create high-quality content, leverage keywords, build an email list, utilize social media, collaborate with influencers, and consistently monitor results. Diving into these affiliate programs could be promising for anyone interested in capitalizing on their passion for Wine.

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Celina Unkles is a digital entrepreneur, writer and success strategist. She's built several profitable online businesses and now runs a one person business writing and teaching others how to monetize their skills and turn their knowledge into revenue. 

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