Best SEO software guide

Business Software

4 Best SEO Software Tools

Hello, I'm Celina,
Entrepreneur, educator, small business owner, blogger, product creator, business strategist, Amazon seller, and mama. My legacy in the making is encouraging and equipping you in building yours. 
Now Trending:
Best Online Businesses to Start (most profitable and popular)
30+ Best High-paying Affiliate Programs in 2023 (For Beginners)
How to Start a Blog and Make Money for Beginners
Take the Entrepreneurial Archetype Quiz!
I used a combination of proprietary knowledge, science and magic to develop a series of questions. After completing my research I came up with 12 entrepreneur profiles to help you uncover your entrepreneur personality. Which one are you?
take The quiz

This page may contain affiliate links. Please read my disclosure for more information.

Google, one of the major search engines, processes more than 99 thousand searches every second. When responding to a search query, Google considers more than 200 ranking variables through the Google search console.

There are dozens and dozens of SEO suggestions, some of which may even conflict with one another.

Getting your website to the top of the search engine results page SERPs is not always easy. But, there are techniques and tools for SEO optimization to improve your ranking and optimize your website for success.

In this guide, I’ll review the best SEO software tools with their features and pricing and note the tools that offer a free trial:


ahrefs one of the best seo tools

If you’ve looked into SEO software, you’ve noticed Ahrefs on numerous lists of the top 10 tools for search engine optimization. It’s by far the best SEO tool and one of my favorite resources for building my business.

Ahrefs is an SEO software that helps with technical SEO analysis for SEO professionals on the web.

Ahrefs supports you with link building, keyword analysis on search terms, meta descriptions, google analytics, keyword ranking, rank tracking, search engine ranking, google ads, google search console, and more.

You can also use a free trial for the webmaster tool to improve your website’s SEO performance and get more traffic from a search. The webmaster tool helps you monitor your SEO health, know your backlinks, and see keywords that bring you traffic.

Features of Ahrefs

Now, let’s talk about some of the most important features of Ahrefs:

Site Explorer

The site explorer gives you an in-depth look at the backlink profile and search of any website or URL. It combines three powerful tools: organic traffic research, backlink checker, and paid traffic research. It helps you see how much organic search traffic a website generates and what keywords it ranks for in search.

Keyword Explorer

When analyzing keywords, the keyword explorer tool helps you get relevant keyword ideas, shows you the search volume, and calculates the degree of difficulty associated with ranking for specific search terms.

Ahrefs ultimately assists you in making the decision whether or not to pursue a particular keyword across Google, Youtube, Amazon, Bing, Yahoo, Yandex, and more.

Backlink Analysis Tool

Using the site explorer backlink analysis tool in Ahrefs, you can develop a backlinking strategy. By looking at the backlinks of a competitor’s website, you can get an in-depth look at internal and external links, search traffic, and their backlinks profile.

Site Audit

You can use site audit for your own website. It uncovers your site’s technical and on-page SEO issues. It’s important to audit your site so you can identify the area of your site that’s holding you back from ranking higher. It’s a helpful tool that allows you to strategize and find ways to better your site’s performance.

Rank Tracking

Ahrefs can help you design, maintain, and track your SEO efforts, which is one of its best features.

To efficiently estimate the possible google search results you’ll receive from a topic, this tool enables you to discover what others have been Googling. You can monitor your rankings over time and chart them against your competitors.

You just import a list of your keywords, your countries, and your competitors, and Ahrefs will start tracking data and send you regular updates.

Pricing on Ahrefs

Ahrefs pricing:

Lite: $99 per month paid monthly or $83 per month paid yearly

Standard: $199 per month paid monthly or $166 per month paid yearly

Advanced: $399 per month paid monthly or $333 per month paid yearly

Enterprise starts at $999 or $833 per month, paid yearly.

Ahrefs has been crawling the web for more than a decade. According to their website, they’ve been helping companies like Facebook, eBay, Tripadvisor, UBER, Pinterst, Shopify, LinkedIn, Adobe, Expedia, Survey Monkey, HuffPost, and more optimize their websites.

2. Surfer SEO

surfer seo

Surfer SEO is one of the best data-driven SEO tools to help create and optimize your content. Surfer is a content intelligence tool that merges content strategy, creation, and optimization into one smooth process. It helps you find the best keywords and maximize search engine visibility.

Surfer SEO uses AI (artificial intelligence) and NLP (natural language processing) to generate content while also using an on-page optimization tool to analyze and compare your own pages against what currently ranks on the SERPs.

I use Surfer SEO for my content. With features like Content Editor and Content Planner, you can kickstart your content strategy, get content ideas for months ahead, and generate data-driven writing guidelines.

I highly recommend taking their SEO Writing Masterclass.

Features of SurferSEO

SEO Analysis

Instead of guessing what Google likes to rank, the Surfer SEO tool offers a data-driven analysis of what’s missing from your blog posts and articles.

Keyword Research Tool

When searching for a keyword that you want to rank for, Surfer gives you a cluster of relevant keywords you to use when developing a content strategy. For example, if I use the keyword research tool and search “Best SEO Software,” the tool will give me 122 clusters for the main topic, Best SEO Software.

The clusters will include keywords to create a content strategy around that will help me rank for best SEO software. It also shows the monthly search volume and keyword difficulty. When just starting out you’ll want to try to rank for a lower keyword difficulty KD so it is easier to rank.

surfer seo keyword research tool example for the best seo software

Content Editor

You can write or upload your content to Surfer SEO’s content editor. It will show you a content score that grades content quality and relevancy.

Surfers content editor will show you recommendations on the number of words, headings, paragraphs, and images your content needs to rank. It will also show you specific terms that should be included in your article and how many times you should use them.


Surfers audit will help you optimize your pages based on data from top-performing pages on the web. If you write an article on a specific topic and want to compete with others to rank on the first page of a google search, Surfer will show you what need to do to improve your ranking.

Ranking on Search Engines

Surfer SEO performs a data-driven analysis to show you exactly what your website is missing. With these metrics, Surfer SEO can build a valuable model of what search engines want to see on a specific query.

Surfer SEO’s tools will assist you in content optimization, improving your ranking keyword research, SERP analysis on search engine result pages, general site optimization, high search volume, google ads, and much more.

Pricing on SurferSEO

  • Basic: $59 per month paid monthly or $49 per month paid annually.
  • Pro: $119 per month paid monthly or $99 per month paid annually.
  • Business: $239 per month paid monthly or $199 per month paid annually.

3. SE Ranking

se ranking one of the best seo tools

SE Ranking toolkit is another SEO software currently on the market. It is considered over Ahrefs, especially regarding its balanced features and price.

Over the past few years, it has rapidly gained popularity and overtook market giants like Ahrefs and SEMRush. The many SEO tools marketers need to employ daily are included in SE Ranking because it is an all-in-one SEO software solution.

Features of SE Ranking

Any SEO work you can think of, including keyword rankings, rank tracking, google AdWords, website audits, google search console, google analytics, and keyword search.

Others include backlink checking, competitor analysis, search rankings, free trial or free tool features, and others, which can be aided by it.

Backlink Database

SE Ranking also has a keyword tool and backlink databases of any Search Engine Optimization SEO.

Marketing and SEO Plan

Starting with their Marketing and SEO Plan feature is highly recommended.  The tool provides you with a thorough roadmap of your own entire SEO strategy, replete with a list of the tasks you must do to achieve your objectives.

These actions are organized logically into pre-launch, keyword research, on-page SEO optimization, Google search console, off-page optimization, social media management, google ads, etc.

Reporting Tool

SE Ranking also has robust reporting capabilities, so it’s ideal for agencies.

You can generate beautiful white-label reports for your clients and set up your own white-label SE Ranking interface on your domain.

Pricing on SE Ranking

  • Essential: $ 39.00 per month paid monthly or $31.20 per month paid annually.
  • Pro: $89 per month paid monthly or $71.20 per month paid annually.
  • Business: $189 per month or $151.20 per month paid annually.

However, SE Ranking has a free trial feature for starters.

4. Mangools

Mangools is an SEO tool that makes SEO simple.

For a beginner, Mangools is one of the best SEO software available. With its user-friendly SEO tools and efficient keyword research, it makes it very easy to use.

Mangools is a bundle of five unique SEO tools. After registering, you can use the KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler.

Features of Mangools

Keyword Research Tool

Mangool’s keyword research tool is called the KWFinder. It’s a keyword tool that works well for locating high-search volume, low-competition search results in that rank. It helps you find long-tail keywords with low search difficulty. Which helps you rank sooner.


The SERPChecker is a SERP analysis tool that reveals who is showing up for specific Keyword research, the search volume, query, and their level of authority. It helps you identify your competitors strong and weak points so you know where to focus for your own results and ranking.

You can use it to examine the search results and determine your chances of ranking for a particular keyword. You can use it for local SERPs in more than 50,000 locations with including country, city or DMA regions.


Mangools uses SERPWatcher as a rank monitoring tool. The goal of SERPWatcher is to know the organic traffic potential of your website. It is straightforward, quick and easy to use.

It provides daily rank updates and email alerts that let you know where you stand for your targeted organic keywords.


The backlink analysis tool is called LinkMiner. LinkMiner has a huge database and can boost your off-page SEO efforts and mine your competitors backlinks.


An SEO analytics & insights tool is called SiteProfiler. SiteProfiler can use to research competitors’ top-performing content and examine the backlink profile of any website.

Mangools is an almost free SEO tool. Another benefit for newcomers is that plans start at a quarter of the price of comparable all-in-one platforms like Semrush.

Pricing on Mangools

  • Mangools Basic: $49 per month paid monthly or $29.90 per month paid yearly
  • Mangools Premium: $69 per month paid monthly or $44.90 per month paid yearly
  • Mangools Agency: $129 per month paid monthly or $89.90 per month paid yearly.


When it comes to SEO software tools, choosing the right one from the available tools and software can be pretty challenging. Whether you end up with AHREFs and Surfer SEO or opt to go with SE Ranking or Mangools, keep in mind that SEO is a long-term endeavor, and it can take some time to develop a strategy that is best for you and your company.

add a comment


Hey There,

I'm Celina. I help emerging entrepreneurs learn how to start a profitable online business and make money online.

Tell me more