Go High Level Review

Business Software

Go High Level Review | Pricing, Features, and Pros and Cons

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Go High Level Review with pricing features pros and cons

This page may contain affiliate links. Please read my disclosure for more information.

I love discovering new ways to elevate our marketing game, especially with Go High Level. As a business owner and marketing enthusiast, there’s nothing more satisfying than harnessing the power of an all in one marketing platform while still ‘getting things done’ efficiently.

But there’s more to Go High Level than just its impressive suite of marketing tools. Whether you’re a marketing agency looking to revolutionize your services, a business owner seeking to streamline operations, or an aspiring entrepreneur aiming to nurture leads and grow your client base, Go High Level offers so many features and possibilities.

In this comprehensive review, we’ll dive deep into Go High Level. From marketing campaigns to customer relationship management solutions, from sales funnels to marketing automation, we’ll cover all the features and functionalities that make Go High Level a game changer in the marketing world.

I’ll walk you through the ins and outs of Go High Level, providing insights into what it can do for your business. It’s easier than you might think, and I’m excited to show you how to harness its full potential in this review.

What is Go High Level?

HIgh Level will help you succeed.

At its core, High Level is an all-in-one marketing platform that transforms how marketing agencies and businesses manage their marketing campaigns and customer relationships. It’s a powerful platform that combines customer relationship management solutions, sales funnel management, and marketing automation, providing all the tools you need to streamline business processes and track leads effectively.

With High Level, marketing agencies and businesses can easily create sales funnels, design landing pages, and automate marketing tasks. The platform’s comprehensive features, such as email marketing, scheduling appointments, and white-label options, make it a game-changer for those looking to boost their marketing efforts and nurture leads across multiple platforms.

Go High Level makes it possible for marketing agencies and entrepreneurs to grow their business, unlock more deals, get more customers, improve customer relationships, and ultimately achieve high-level success in the marketing world.

What is in Go High Level?

What's in go high level platform?
  • Full CRM
  • Form, Survey, Funnel, and Website Builders
  • Online Scheduling and Calendar suite
  • Pipeline Opportunity and Deal Management
  • Consolidated SMS, Facebook, Instagram, Google My Business, and Email
  • Conversation Stream
  • Reputation and Review Management
  • WordPress Hosting
  • Social Media Planner
  • Workflow/Automation Builder
  • Invoicing and Payments
  • AI-Powered Content Fields
  • White-Label and SaaS Capability, and much more!

How much is Go High Level?

How much is go high level? What's the price?

GoHighLevel offers three main pricing plans, each with its own set of features and limitations:

1. Agency Starter

  • Price
    • Monthly Plan: $97/month
    • Annual Plan: $970/year (or $80/mo)
  • Features:
    • Essential features like landing page builder, CRM, email marketing, SMS, and call tracking
    • Up to 2 sub-accounts (ideal for solopreneurs or small businesses)
    • Limited features compared to higher tiers
  • Best for: Solopreneurs, small businesses, or anyone wanting to test GoHighLevel
Review of different plans for monthly or annual go high level.

The Agency Starter Plan Includes:

  • Workflow Builder
  • Campaign Builder
  • 2 way SMS 
  • 2 Way Email 
  • Pipeline Management 
  • Landing Page Builder 
  • Website Builder 
  • Standard Integrations 
  • Calendar 
  • Email Builder 
  • Power Dialer 
  • Call Tracking 
  • Google Reporting 
  • Facebook Reporting 
  • Attribution Reporting 
  • Reputation management 
  • Basic CRM Functionality 
  • Form Builder 
  • Survey Builder 
  • Call Recording 
  • Website Widget 
  • Intent Trigger 
  • Email Support
  • Chat Support

2. The Agency Unlimited Plan

  • Price: $297/month
  • Annual Plan: $2,970/year (or $247/mo)
  • Features:
    • All essential features from the Starter plan
    • Unlimited sub-accounts (manage as many clients as you want)
    • Advanced features like custom domain email, webinars, surveys, and more
    • Unlimited contacts and users
  • Best for – Agencies, marketing teams, and businesses managing multiple clients

The Agency Unlimited Plan includes:

  • Everything in Starter+ 
  • White-label Desktop 
  • Memberships 
  • Basic API Access 
  • Chat Support

3. The Saas Pro Plan:

go high level pro saas plan
  • Price: $497/month
  • Features:
    • All features from the Unlimited Plan
    • Rebilling with markup (charge clients for recurring payments)
    • White-labeled mobile app (brand the app with your own logo)
    • Priority support
  • Best for: Established agencies and businesses wanting advanced features and branding
go high level saas plan free trial

The Pro Saas Plan from Go High Level offers several advantages over its lower-tier plans, primarily geared towards established agencies and businesses seeking advanced features and branding. Here’s a breakdown of the key differences:

Client Billing and Revenue:

  • Rebilling with markup: This allows you to charge clients for recurring payments within the platform, adding an extra revenue stream and simplifying invoice management.
  • Unlimited custom packages: Build bespoke service packages and charge customized rates for different clients, offering a more premium and flexible experience.

Branding and Control:

  • White-labeled mobile app: Brand the GoHighLevel mobile app with your own logo and colors, giving your agency a unified and professional image across all platforms.
  • Custom domain email: Ditch the “gohighlevel.com” address and send emails from your own branded custom domains, further strengthening your brand identity.

Support and Priority:

go high level support
  • Priority support: Get faster response times and dedicated support from GoHighLevel representatives, ensuring issues are addressed promptly and your business isn’t hindered.
  • Early access to beta features: Be among the first to try out new and cutting-edge features from GoHighLevel, giving you a competitive advantage.

Additional benefits:

  • Up to 100 custom webhooks
  • Automate even more workflows and integrate with additional tools compared to lower tiers.
  • Increased API requests
  • Handle more API calls, which is essential for complex integrations and larger operations.

    Note: The Agency Pro plan is best for established agencies and businesses seeking advanced features, client billing capabilities, and a strong brand presence. If you’re a solopreneur or small business, the Agency Starter or Unlimited Plan might offer enough features at a more budget-friendly price.

Additional Considerations:

  • Paid add-ons
  • GoHighLevel offers additional features like custom funnels, white-labeled CRM, and reputation management as separate add-ons.
  • Annual billing – You can save 16.6% by paying annually for any plan
  • Free trial – GoHighLevel offers a 14-day free trial, so you can try before you buy.

All-in-One Marketing Platform

A. Marketing Campaigns

marketing campaigns go high level

Go High Level provides an all-in-one marketing tool solution to create and manage marketing campaigns efficiently. Imagine, instead of juggling a handful of different marketing tools, you had a single platform that could handle everything: email marketing, landing pages, social media, and even appointment scheduling. Sounds pretty sweet, right? That’s where Go High Level comes in.

B. Marketing Agencies

Marketing agencies can leverage Go High Level to simplify their operations and offer more services to their clients. With Go High Level as your new secret weapon, you can manage multiple client accounts with ease, create custom packages, and even white-label the entire platform with your own branding. You can impress your clients with efficiency and wow them with your personalized campaigns.

C. Customer Relationship Management Solution

The CRM tools within Go High Level will help your business build and nurture customer relationships. Building lasting relationships with your customers is key, and Go High Level’s built-in CRM tool can make it easier. You can store all your customer data, track interactions, and send personalized messages—like birthday wishes or special offers. Think of it as your digital Rolodex, helping you nurture leads into loyal customers.

Sales Funnels

sales funnel go high level

Go High Level helps streamline business processes by allowing users to create custom sales funnels tailored to different stages of your customer’s journey. Think of a sales funnel as a well-oiled machine, guiding potential customers from initial awareness to loyal brand advocates. Go High Level isn’t just an all-in-one marketing platform; it’s a sales funnel mastermind, empowering you to create journeys that convert.

Go High Level’s Sales Funnel Features

  • Landing Pages:
    • Drag-and-drop builder for stunning, custom pages.
    • Pre-built templates to jumpstart your design.
    • A/B testing to continuously optimize conversions.
    • Mobile-responsive to captivate audiences on any device.
    • Pop-ups and opt-in forms to capture leads effectively.
  • Email Marketing:
    • Craft personalized email sequences to nurture leads.
    • Automate emails to save time and effort.
    • Design engaging emails with a user-friendly editor.
    • Track performance with detailed analytics.
    • Personalize content based on subscriber data.
  • Funnel Builder:
    • Map out your entire sales funnel visually.
    • Connect landing pages, emails, thank-you pages, and more.
    • Customize the customer journey with conditional branching.
    • Increase the average order value with strategically placed upsells.
    • Maximize conversions with attractive down sells and exit offers.
  • Beyond the Basics:
    • Host captivating webinars to educate and capture leads.
    • Send targeted SMS messages for instant engagement.
    • Gather valuable customer data with surveys and forms.
    • Manage leads and relationships seamlessly with built-in CRM.
    • Craft personalized email sequences to nurture leads.
    • Automate emails to save time and effort.
    • Design engaging emails with a user-friendly editor.
    • Track performance with detailed analytics.
    • Personalize content based on subscriber data.

All-in-One Sales Funnel Engine

Go High Level provides everything you need to build high-converting sales funnels from start to finish, all under one roof. Remember, specific features may vary depending on your Plan.

Marketing Automation

Marketing automation can save time and effort by automating many repetitive tasks. Say goodbye to repetitive tasks and hello to more time for strategic thinking. Go High Level’s marketing automation features work their magic behind the scenes, freeing you to focus on the bigger picture.

A. Workflow Automation

With workflow automation, your business operations are streamlined. Your emails are sent automatically based on website visits, appointments scheduled without endless back-and-forth, and personalized nurture sequences crafted on autopilot. Workflow automation in Go High Level is your marketing time-saving superhero, freeing you to focus on strategy while it handles tedious tasks.


Set custom triggers that initiate specific actions, like sending a “Welcome” email after someone downloads your ebook or scheduling a follow-up call after a webinar registration.


workflow automation go high level

Build multi-step workflows to guide leads through personalized journeys, nurturing them with targeted content and offers at every touchpoint.

Automate Tasks

Automate repetitive tasks like lead qualification, data entry, and social media posting, freeing your time for bigger-picture thinking.

B. Unlimited Accounts

Are you an agency juggling multiple clients? Manage each client’s account seamlessly within one platform, offering tailored services and building their brands with ease.

Agency View – Switch effortlessly between client accounts, keeping their campaigns and data separate and secure.

White-Labeling – Brand the platform with your own logo and colors, showcasing your agency’s identity to every client.

Custom Packages – Design bespoke service packages and set individual pricing for each client, delivering value and transparency.

C. Lead Tracking:

No more playing detective across unconnected platforms to track leads. Go High Level brings all your marketing channels together, giving you a crystal-clear view of the lead journey.

Centralized Hub – See all lead activity from websites, email campaigns, social media, and more in one centralized dashboard.

Attribution Insights – Identify which marketing channels are driving the most conversions, allowing you to optimize your budget and strategies.

Conversion Reports – Track leads from the initial website visit to the final purchase, understanding every step of the customer journey.

Client-Centric Approach

Go High Level lets you expand your service offerings, captivating new clients and leads with diverse channels and strategies.

  • Website Builder – Craft stunning and functional websites, complete with lead capture forms and conversion optimization tools, to attract new customers like a magnet.
  • Webinar Powerhouse – Host engaging webinars to educate, showcase your expertise, and capture valuable leads directly within the platform.
  • Social Media Management – Schedule and publish captivating social media posts across platforms, boosting your reach and building online communities.
  • Appointment Booking: Simplify scheduling with online appointment booking, reducing friction and turning leads into loyal customers.

Create Affiliate Links and Campaigns

Turn your existing customers into brand ambassadors with the power of affiliate links. Go High Level lets you easily create and track affiliate campaigns, rewarding customers for bringing in new business.

  • Tracking – Monitor the performance of your affiliate links, analyzing data and insights to optimize your campaigns for maximum reach and conversions.
  • Win-Win Strategy – Reward your loyal customers with commission on new sales while expanding your customer base and amplifying your marketing reach organically.
  • Community Building – Foster a community of active affiliates, encouraging collaboration and driving shared success.

Two-Way Communication

True client-centricity goes beyond broadcasting messages – it’s about cultivating two-way communication. Go High Level provides the tools to build strong relationships and ensure your clients feel heard and valued.

  • Centralized Conversations – Manage all client communications across multiple channels – emails, text messages, phone calls – in one unified platform, maintaining a clear and organized history.
  • Targeted Messages – Personalize your communication with tailored content based on individual client needs and preferences.
  • Feedback Loops – Gather valuable feedback through surveys and polls, adapting your services and strategies to meet client expectations better.

Is Go High Level Easy to Use?

Go High Level has a user-friendly interface and offers onboarding resources, tutorials, and live training to help you get started. However, there is a learning curve involved, especially for users with limited marketing experience.

  • Extensive Onboarding – Comprehensive tutorials, guides, and webinars guide you step-by-step through the platform, making sure you don’t miss a beat.
  • Community Support – Tap into a thriving community of users and Go High Level experts, ready to answer your questions and cheer you on.
  • Live Training and Events – Join live workshops and training sessions delivered by Go High Level specialists, deepening your understanding and unlocking hidden gems.

Remember, everyone navigates a learning curve. Embrace it as an opportunity to grow, explore, and truly master the platform.

Endless Funnels for Limitless Customers:

Forget the days of feeling restricted by pre-built funnels. Go High Level lets you unleash your inner funnel architect, crafting unlimited custom funnels tailored to your specific audience and goals.

  • Drag-and-Drop Freedom – Build stunning landing pages, engaging email sequences, and captivating webinar presentations with an intuitive drag-and-drop interface.
  • Conditional Branching – Create dynamic customer journeys that adapt to every click and action, guiding leads on personalized paths to conversion.
  • A/B Testing Playground – Continuously optimize your funnels by testing different versions and analyzing data to ensure every step drives maximum results.

With Go High Level, your imagination is the limit. Design funnels for lead magnets, webinars, product launches, and more, attracting an endless stream of customers.

Email Campaigns Made Easy:

Say goodbye to clunky email platforms and hello to streamlined email campaign management. Go High Level takes the pain out of crafting, sending, and tracking your emails.

  • Visual Email Builder – Design professional and targeted emails with a user-friendly drag-and-drop editor, complete with pre-built templates and personalization tools.
  • Automated Sequences – Craft nurturing email sequences triggered by specific actions, keeping your leads engaged and moving down the sales funnel.
  • Detailed Analytics – Track your email performance with precise analytics, measuring open rates, click-through rates, and conversions to optimize your campaigns like a pro.

Beyond Marketing

Go High Level’s capabilities go beyond just marketing. It optimizes your business in different areas, leading to overall success. Here are three valuable features:

A. Schedule Appointments, Close Leads:

No more endless back-and-forth emails trying to schedule that crucial client meeting. Go High Level lets you integrate online appointment booking directly into your marketing workflows. Leads can seamlessly schedule appointments within your chosen parameters, eliminating friction and turning clicks into calendar commitments. The benefits?

  • Reduced No-Shows – By offering convenient booking options, you minimize missed appointments, maximize your valuable time, and boost conversion rates.
  • Improved Customer Experience – Provide a modern, frictionless experience that keeps customers happy and engaged, leaving them feeling valued and respected.
  • Actionable Data – Capture valuable data from appointments, understanding lead behavior and optimizing your scheduling process for even greater efficiency.

Go High Level not only connects you with leads but also simplifies scheduling for important meetings, helping you close deals efficiently.

B. White Label: Your Brand, Powered by Go High Level

white label platform go high level

If you’re a marketing agency handling many client accounts, Go High Level can turn you into a white-label marketing superhero. Customize the platform with your logo and colors to showcase your agency’s brand to your clients.

  • Client Confidence Booster: White labeling builds trust and strengthens your brand presence, demonstrating professionalism and a commitment to delivering a unique customer experience.
  • Package and Customize: Design bespoke service packages for each client, setting individual pricing and branding their dashboards, offering targeted solutions with a unified feel.
  • Agency Scalability: Manage client accounts seamlessly under one umbrella while maintaining distinct identities and fostering individual relationships.

White labeling isn’t just about aesthetics; it’s about empowering your agency to stand out, scale up, and own its success.

C. Facebook Messenger

Facebook Messenger isn’t just for casual chats – it’s a powerful communication channel waiting to be leveraged. Go High Level seamlessly integrates with Messenger, allowing you to connect with leads and customers directly within the platform they already use.

  • Personalized Chat Bots – Utilize chatbots to pre-qualify leads, answer common questions, and schedule appointments, freeing up your time for high-level interactions.
  • Targeted Messaging – Send personalized messages based on user behavior and engagement, delivering relevant offers and support at the right time.
  • Streamlined Communication – Keep all client conversations centralized within Go High Level, ensuring a clear and organized history for better customer service.

Go High Level Reviews and Testimonials

success stories go high level review

There are numerous success stories of businesses and marketing agencies using High Level and doubling their client base thanks to its streamlined workflows and powerful automation. High Level gives you the power of one account with high-level results. It makes it easier for solopreneurs to scale their businesses and manage everything on one intuitive platform. It’s like having a marketing Swiss army knife!

I’ve personally interviewed entrepreneurs, Dr. Nikki Siso, who uses Go High Level to run her business and mastermind group, and Dustin Howes, who uses Go High Level to operate his affiliate management business successfully.


Go High Level is a powerful and versatile all-in-one marketing platform that can help businesses of all sizes achieve their marketing goals. With its comprehensive set of features, affordable pricing, and easy-to-use interface, Go High Level is a great investment for anyone looking to take their marketing to the next level. Sign up for a free trial today and see how Go High Level can help you grow your business.” Try Go High Levels 14 Day Free Trial and see if it’s a good fit for you and your business.

Go High Level | FAQ’s

Q1: What are the benefits or Pros of using Go High Level?

A: There are many features and benefits to using Go High Level, including:

  • Increased efficiency – Streamline your marketing operations and save time by managing everything from one platform.
  • Improved conversion rates – Create high-converting sales funnels and automate marketing tasks to boost your conversions.
  • Enhanced customer relationships – Build and nurture relationships with your customers through personalized marketing and communication.
  • Reduced costs – Eliminate the need for multiple marketing tools and save money on your marketing budget.
  • Flexibility – Customize Go High Level to fit your specific needs and business goals.

Q2: Is there a free trial?

A: Yes, Go High Level offers a 14-day free trial to try out the platform before you commit.

Q3: How Do You Cancel Go High Level?

how to cancel your go high level plan

A: Canceling your GoHighLevel account involves a few simple steps, but it’s important to do it correctly to avoid any unexpected charges or data loss. Here’s how:

Before you cancel:

  • Ensure you’ve downloaded or exported any important data or assets (like funnels, campaigns, or contacts) you want to keep. Once canceled, your account and data will be permanently deleted.
  • Refund any unused credits in your GoHighLevel wallet. This applies to purchased credits, not complimentary ones.
  • If you manage client accounts, disable SaaS subscriptions for those accounts within Agency View. This prevents future charges for them.

How to cancel: 

  1. Log in to your GoHighLevel account and switch to Agency View.
  2. Go to Settings > Billing.
  3. Under your current Plan, you’ll see a text saying, “Want to modify or cancel your subscription?” Click on it.
  4. You’ll be offered options to change your Plan or cancel. Choose “Cancel Plan.”
  5. Select the reason for cancellation (optional).
  6. Scroll down and click “Cancel Now.”
  7. Fill out the confirmation form and click “Confirm Cancellation.”

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Celina Unkles is a digital entrepreneur, writer and success strategist. She's built several profitable online businesses and now runs a one person business writing and teaching others how to monetize their skills and turn their knowledge into revenue. 

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